Rico Sol spent 15 years in corporate America before stepping off the path that looked right on paper and into the work that mattered most. The shift came through recovery. What he found on the other side wasn't just sobriety, it was a deeper truth: that most men are living disconnected from themselves.

That realization is the foundation for everything he does. Viceless, a coaching practice for high-functioning men who are ready to reimagine their relationship with alcohol and create a better default. Primal Man Retreats, a four-day wilderness experience bringing men back to themselves through brotherhood, physical challenge, and honest inner work. And Returning to Sol, a therapeutic breathwork and somatic integration practice helping men and women get out of their heads and back into their bodies.

Rico's work is grounded, relational, and body-led. It is built on lived experience, not theory.